We all know Starbucks is an overpriced, overhyped bourgeoise haunt at best—though it doesn’t stop us from relishing a salted caramel mocha or peppermint hot chocolate. In this video, Jimmy Kimmel strikes again with an experiment in social psychology: he asks people which of two identical cups of non-premium coffee is Starbuck’s new fix. Hilarity ensues.

By Pavithra Mohan