By Pavithra Mohan

Crimson wave, cotton pony, Aunt Flo—these cheeky euphemisms may have left our male counterparts pleasantly in the dark till now, but no longer. UK-based feminine hygiene company Bodyform has made a mission to enlighten the masses with this ingenious video.

Fictional Bodyform CEO Caroline Williams addresses an impish Facebook post by unassuming boyfriend Richard Niell, who claims that Bodyform advertisements had led him to believe that a girl’s period was a time filled with rainbows and unicorns. He marveled at the joyous bike rides, adventurous rollercoasters, and clear blue water espoused by Bodyform, damning his male parts for robbing him of wings—then he landed a girlfriend and realized how dreadfully wrong he was.

Bodyform’s reveal of the spotted truth gave it to guys straight, especially in this hysterical line: “In the 1980s, we ran a series of focus groups to help us gauge the public’s reaction to periods: the cramps, the mood swings, the insatiable hunger… and yes, Richard, the blood coursing from our uteri like a crimson landslide.”

We urge guys who’ve wondered, or perhaps even dreamed about the red tide down under, to watch this video. Bodyform, we salute you for your naked honesty in the face of blatant ignorance.